Social media feels like a hot mess right now. You’re feeling it. I’m feeling it. Instagram’s trying way too hard to be TikTok, TikTok’s giving QVC vibes, and your audience? They’re hitting “unfollow” faster than you can refresh your feed.

And yet, here we are—still glued to our screens, scrolling endlessly, consuming fluff like it’s going out of style. Connection? Minimal. Substance? Rare. And guess who’s thriving in this mess? The algorithm.

Spoiler alert: You’re not here to win a popularity contest with the algorithm.

Social media is not your business strategy—it’s a tool. And tools? They’re meant to work for YOU, not the other way around.

So, if you’re tired of playing by the unwritten rules of “post, scroll, pray,” then it’s time to shake things up. Stop chasing trends like an influencer and start leading like the business owner you are.

Show up as YOU. Build your business with intention. And let your presence do the talking—no gimmicks required.

Lead the Pack: The Moment I Realized I’d Been Playing the Wrong Game

There I was, knee-deep in the Master Resell Rights (MRR) phase of my business, running the same playbook everyone else was using. Same hooks. Same copy. Same strategies. And yet… nothing was clicking.

I felt like a hamster on a wheel—busy, exhausted, and going absolutely nowhere. Worse? My business felt invisible.

And the kicker? Even I couldn’t tell which posts were mine. Everything I put out felt generic, like it could’ve come from anyone.

Then my mentor hit me with the question that stopped me in my tracks: “What’s your story?”

At first, I froze. My story? I’d been so busy mimicking everyone else, I hadn’t even thought about it. I saw others as influencers I needed to copy, instead of realizing I was supposed to be the guide in my own journey.

But when I stopped chasing trends and decided to own my story—my struggles, pivots, and the lessons I earned the hard way—things changed.

It wasn’t just my business that shifted; it was how I showed up. I stopped trying to rack up likes and followers and started creating content with purpose. Suddenly, my audience didn’t feel so far away because my message was mine. My experiences, my wisdom, my truth.

I wasn’t here to be an influencer. I was here to be a guide—for women like you, who’ve been where I was, drowned out by the noise, disconnected, and overwhelmed.

Now, I want to help you make the same shift: from spinning your wheels to showing up as the real, unapologetic YOU. Because your story isn’t just worth sharing—it’s the key to building the business you’ve been dreaming of.

The Business Owner vs. Influencer Mindset

You didn’t start your business to play influencer dress-up. You had a vision—a real one. Maybe it was spending more time with your kids, escaping the soul-sucking 9-to-5, or, like me, rediscovering who you are after life threw a few curveballs.

But somewhere along the way, you got caught in the influencer trap: obsessing over followers, engagement metrics, and whether your last post was “aesthetic” enough to blow up. Sound familiar?

Here’s the truth bomb: You are a business owner, not an influencer. And thank goodness for that, because business owners don’t need a viral reel to make an impact (or a profit).

Unlike influencers, whose “product” is their image, YOU have a bigger purpose—to solve problems, serve a community, and help your clients achieve results they can’t get on their own. It’s time to stop trying to be the hero of your story and start being the guide your audience actually needs.

Influencer vs. Business Owner: The Real Difference

Influencers = Visibility Hustlers
Their currency: Attention (likes, follows, brand deals).
Their focus: Themselves.
Their job: Build a personal brand that’s entertaining, aspirational, or relatable enough to land sponsorships or sell a product based on their lifestyle.
The end goal: To stay in the spotlight and keep that visibility rolling.

Business Owners = Solution Providers
Your currency: Trust, sales, and relationships.
Your focus: Your audience.
Your job: Lead, inspire, and solve real problems for the people you serve.
The end goal: A sustainable business that generates income and impact.

Your audience doesn’t need another aspirational influencer showing off “day-in-the-life” reels. They need a guide who can get them from stuck to thriving. That’s YOU.

Social media loves to blur the lines. It whispers, “More followers, more likes! That’s how you win!” But vanity metrics don’t pay the bills.

What does? Showing up with clarity, conviction, and solutions.

This is where Storyselling becomes your secret weapon.

Even if you’re juggling both hats (yes, you can be a business owner with a personal brand), the business mindset has to come first. Because if your Instagram grid looks pretty but doesn’t lead people to your offer, then guess what? It’s a hobby. And hobbies don’t pay the bills.

So, are you ready to make the shift from influencer vibes to CEO energy?

Leadership & Abundance Mindset: A Guide’s Superpower

To truly step into your role as a guide, two mindsets are absolutely essential: Leadership and Abundance.

Leadership Mindset
A leadership mindset is the foundation of your authority. You know the value you bring to the table. You’re not sitting there wondering if you’re “good enough” to lead—you already know you are. Leadership is about showing up confidently to serve, share your wisdom, and provide clarity.

But it’s not just about speaking at your community. It’s about engaging with them—listening, understanding their needs, and ensuring that your solutions align with their struggles. When you embrace this mindset, your confidence shines, and your audience will feel it. It makes it easier for them to trust you as their guide.

You’re not just creating content—you’re building trust. Every piece of value you provide reinforces your position as a natural authority in your space.

Abundance Mindset
Switching to an abundance mindset means you stop focusing on scarcity and start focusing on service. You’re not chasing after the people who don’t align with your mission. You’re putting your energy into the ones who are already here, the ones who want to hear from you. You trust that the right people will find you, and when they do, they’ll recognize the value in what you offer.

If someone leaves? No big deal. They weren’t meant to be there, and their departure just makes space for those who are a true fit.

This mindset eliminates the pressure around selling. You’re not desperate to close a deal; you’re focused on offering value and giving people the space to make decisions in their own time. Your community is already there because they believe in what you do, and it’s your role to serve them and invite them to take the next step when they’re ready.

The Power of These Mindsets
When you embrace both the leadership and abundance mindsets, you stop wasting time obsessing over meaningless metrics like follower count and likes. Screw that. Instead, you laser-focus on what really matters: serving your people.

Your energy will shift. It’ll feel lighter. Your connections will run deeper, and your audience’s trust in you will skyrocket. When you lead from a place of abundance, you’ll realize how much more aligned—and powerful—your business feels.

In short: You’re the leader. You’re the guide. When you trust in your value and serve with purpose, everything else falls into place. Simple as that.

This Shift Will Transform Your Business

The guide mindset isn’t just about creating content—it’s about building trust, authority, and connection. Those are the real ingredients that turn followers into clients who pay.

The hero of any story goes through transformation, and guess what? Your audience wants that transformation for themselves. When you step into the guide role, you’re helping them become the hero of their own journey. That’s where the magic happens, baby.

And here’s the best part: You can ditch the pressure of being “perfect” all the time. No one cares about you being some polished Instagram version of yourself. You don’t have to “be the moment” every day. All you need to do is show up, drop some value, and remind your audience that they’re capable of more—and that you’re the one who’s going to make it happen.

Chasing Vanity Metrics Is a Dead End

Let’s call it what it is: chasing likes, follows, and comments might feel like a sweet sugar rush in the moment.

But…
Vanity metrics ≠ Sales.
Followers? Doesn’t automatically mean you’ve earned anyone’s trust.
Likes ≠ Conversions.
Trends ≠ Brand Clarity.

Here’s the biggest bomb I can drop on you right now: For 99% of us, this whole business thing takes time.

I don’t care how many “overnight success” stories you see. Building relationships, solving real problems, and creating a brand that actually lasts? That’s not a quick fix—it’s a journey and it’s the only way to build something sustainable that doesn’t vanish with the next viral trend.

The Bottom Line: You’re Not Here to Be Insta-Famous, You’re Here to Play the Long Game

Plain and simple: You didn’t sign up for this journey to play small or chase empty numbers. You’re here to create something that lasts—something that changes lives, including your own. Forget about viral hits, flashy trends, and empty metrics. The only thing that matters is the impact you’re making with your message and your story.

When you stop pretending to be an influencer and start showing up as the guide you were always meant to be, you’ll watch your business transform. The likes won’t matter. The followers won’t define you. But the real, deep connections with your audience? They’ll be the foundation of a business that thrives. A business that grows, evolves, and brings real value to the world.

So stop chasing approval and start owning your space. The world is ready for your leadership. The world is ready for your story. And trust me, the world is ready for you to stop playing by the rules of others and start making your own.